Fusion › Applied Skills › 06
Communicating Value
A defensible analysis that nobody acts on has not finished its job. The last skill is making the case to the people who decide.
Business planning
With a thorough opportunity assessment and the related models in hand, students develop compelling, investible plans for commercialization.
Pitching and storytelling
Techniques for delivering presentations that are both compelling and well-reasoned.
Product positioning
Understanding the factors driving adoption for a given technology product, and cultivating the messaging that underlies both attracting investment and generating revenue.
Both semesters end before a panel of instructors, technology transfer professionals, and venture investors. In the fall the written assessment is completed after that presentation, so teams incorporate what the panel challenged.