Fusion Coursework  

Intellectual Property Management and
Opportunity Assessment

Building on the previous coursework, , this course seeks to provide students with the ability to value a given technological advance or invention holistically, focusing on issues that extend beyond scientific efficacy and include consumer and practitioner value propositions, legal and intellectual property protection, potential market impacts, market competition, and ethical, social, and practitioner acceptance.

These issues transcend disciplinary boundaries, requiring the integration of expertise in the fields of law, management, and science. Students will learn that intellectual property strategy is implicit in business strategy, and that intellectual property is a strategic business asset that can be leveraged to create value and intellectual asset formation in the marketplace.

From this, students will learn to structure of an IP portfolio that aligns with a sophisticated business model, including market identification, value assessments, and a strong sense of the competitive landscape. This module exposes students to a range of issues related to the creation, management, and evolution of innovation and intellectual property estates.

The focus of the course is to provide students the ability to discern value under multi-disciplinary lenses, leading to tactical approaches to commercial development and quantifiable value creation or go/no-go decision points. Primers in intellectual property law and the influence of regulatory requirements will serve as the heart of the survey-based curriculum. Meanwhile, the skills practicum will include risk analysis, modern approaches to valuing early-stage opportunities (i.e., decision tree analysis and application of Monte Carlo simulation techniques) and transactional approaches to collaboration/licensing.